ROI measures how much profit or value an investment generates compared to its cost. Businesses use ROI to evaluate marketing campaigns, product launches, tools, and strategies. A higher ROI indicates that the investment delivered better returns relative to the money spent.
Glossary · R
ROI (Return on Investment)
A performance measure used to evaluate the efficiency of an investment or compare profitability.
More terms starting with R
- RetargetingA digital marketing tactic that displays ads to users who previously interacted with your website or app.
- Release NotesA document that outlines new features, improvements, and fixes included in a software update.
- Regression TestingA type of software testing that ensures new changes do not break existing functionality.