A Key Performance Indicator (KPI) is a measurable metric used to evaluate success toward strategic goals. KPIs vary depending on the department—marketing may measure conversion rate, product teams may measure retention, and sales may track monthly recurring revenue. Clear KPIs help organizations focus on priorities, measure progress, and make data-driven decisions aligned with business objectives.
Glossary · K
KPI (Key Performance Indicator)
A measurable value that indicates how effectively a company is achieving key business objectives.
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