Metadata is data that describes or provides context about other data. In digital marketing and SEO, metadata includes page titles, descriptions, image alt tags, and structured data—elements that help search engines understand what a page is about. Good metadata improves search visibility, content relevance, and accessibility for users and indexing systems.
Glossary · M
Metadata
Descriptive data that provides information about other data, often used in SEO and content organization.
More terms starting with M
- Market SegmentationThe process of dividing a target market into smaller groups based on shared characteristics such as behavior or demographics.
- Marketing AutomationSoftware that automates repetitive marketing tasks such as email campaigns, lead scoring, and social media posting.
- MicrocopySmall pieces of text on digital interfaces that guide users or improve user experience, such as button labels or error messages.
- Minimum Viable Product (MVP)A simplified version of a product that includes only the essential features needed to validate an idea and gather user feedback.
- Machine LearningA field of artificial intelligence that enables systems to learn from data and improve performance without explicit programming.
- Marketing FunnelA framework that maps the stages a customer goes through from awareness to conversion and retention.