Glossary · T

Touchpoint

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Any interaction or communication between a business and its customers throughout the customer journey.

Touchpoints include website visits, emails, support calls, social media interactions, and ads. Mapping these helps businesses understand customer experience and improve satisfaction.

More terms starting with T

Target Audience
A defined group of people most likely to be interested in a product or service.
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The cost of reworking code that was implemented quickly rather than properly.
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