Glossary · U

User Journey

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The complete path a user takes from discovering a product to becoming a loyal customer.

A user journey includes awareness, consideration, purchase, onboarding, and retention stages. Mapping this helps improve each touchpoint to increase conversions.

More terms starting with U

UI (User Interface)
The visual layout of elements that users interact with in a digital product.
UX (User Experience)
The overall experience a user has while interacting with a product or service, focusing on ease of use and satisfaction.

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