Conversion rate measures the percentage of users who take a specific action, such as making a purchase, subscribing to a plan, or signing up for a product. It is a key metric in product and marketing performance. A higher conversion rate typically indicates strong messaging, user experience, pricing, or onboarding. Teams improve conversion rates through A/B testing, funnel optimization, better CTAs, and clearer value propositions.
Glossary · C
Conversion rate
The percentage of users who complete a desired action (such as signing up, purchasing, or upgrading) out of the total number of visitors.
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