A CRM (Customer Relationship Management) system centralizes customer data, tracks interactions, and helps sales, support, and marketing teams manage relationships effectively. It enables businesses to track leads, automate workflows, segment audiences, and measure performance. CRMs like HubSpot, Salesforce, and Zoho improve customer retention by providing insights into customer behavior and facilitating personalized communication.
Glossary · C
CRM
Software that helps businesses manage interactions with existing and potential customers to improve relationships and retention.
More terms starting with C
- Churn rateThe percentage of customers who cancel or stop using a subscription service during a given period.
- CI/CD PipelineContinuous Integration and Continuous Deployment processes that automate code testing, building, and deployment.
- Cloud computingThe delivery of computing services including servers, storage, databases, and software over the internet instead of local infrastructure.
- Code repositoryA storage location where software source code and related files are kept, typically using version control systems like Git.
- Conversion rateThe percentage of users who complete a desired action (such as signing up, purchasing, or upgrading) out of the total number of visitors.
- CTA (Call to Action)A prompt on a webpage or ad that encourages users to take a specific action, such as “Buy Now” or “Sign Up.”
